About Zero Pattern
The traditional advertising industry has shifted greatly and innovative ideas not only come from being creative but are born out of a mix of technological savvy and creative thinking.
Where the web and branding has become massively successful with online interactive campaigns, the same tools and practices can now be extended into the real world, allowing us to create new forms of interacting with each other.
Traditional marketing demands very little attention from individuals and exposes people to a shorter form of branding. The web had allowed us to get users to interact with fun and playful interfaces keeping people attracted allowing for longer exposure to the brand through gaming, social-networking, and uniquely developed advertising.
These same tools have now grown extensible enough for us to brand face to face with the individual, in the city streets, store windows, or projected onto buildings.The possibilities have grown boundless as hardware becomes more intelligently integrated with custom software.
We are no longer constricted to a mouse and a screen. You can now interface using sound, motion, and your phone, interacting not only with video, but with your friends, and with people around the world.
This is a small amount of what can be done, and what we can do with integrating these software and technologies. Think differently about how you want to represent and expose your brand and how you want people to react and interact with it. This is the new integrated wave of advertising.
